If H&R Block gets you every dollar you deserve in tax refunds, can they also get female athletes every dollar they deserve in NIL deals? $1 million in sponsorships and support certainly helped level the playing field.


A Fair Shot

H&R BLOCK

To kick the campaign off on social, we raised awareness of gender inequity in NIL deals and announced how H&R Block was taking action.

Brand new NIL deals put these college athletes in brand new tax brackets, too. So we provided helpful tips and resources for rookie filers on social and web.

No one tells it like it is better than kids. So we got them talking in this pre-roll video spot.

#AFairShotWithBlock

/

10.1B views

/

#AFairShotWithBlock / 10.1B views /

As college basketball championships were heating up, H&R Block invited people to “Imagine a World” in which women get everything they deserve via a hashtag challenge featuring Zia Cook.

tap to play >

Recognition

/

Recognition /


PR WEEK – Campaign of the Year, Best in Financial Comm., Best in Integration

CLIO SPORT – Bronze

DIGIDAY – Gold (Social Media), Gold (CSR)

ADFED – Best Multi-Platform Campaign

SHORTY AWARDS – Gold (TikTok), Silver (Gender Equality), Audience Honors

WEBBYS – Best Social Campaign, DEI Honoree

AGENCY: Carmichael Lynch

CCO: Marty Senn

CW: Emma Siolka, Lauren Smith

AD: Justine Robinson, Artur Un

EP: Dominique Anzano

DIRECTOR: Kat Keene

Previous
Previous

SUBARU

Next
Next

SUBARU