If H&R Block gets you every dollar you deserve in tax refunds, can they also get female athletes every dollar they deserve in NIL deals? $1 million in sponsorships and support certainly helped level the playing field.
A Fair Shot
H&R BLOCK
To kick the campaign off, we raised awareness of gender inequity in NIL deals and announced how H&R Block was taking action.
New NIL deals put these college athletes in new tax brackets, too. So we provided helpful tips and resources for rookie filers on social and web.
No one tells it like it is better than kids. So we got them talking in this pre-roll video spot.
#AFairShotWithBlock
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10.1B views
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#AFairShotWithBlock / 10.1B views /
TL;DR? Here’s our case study video to sum it all up.
As March Madness was heating up, H&R Block invited people to “Imagine a World” in which women get everything they deserve via a hashtag challenge featuring Zia Cook.
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Recognition
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Recognition /
PR WEEK – Campaign of the Year, Best in Financial Comm., Best in Integration
CLIO SPORT – Bronze
DIGIDAY – Gold (Social Media), Gold (CSR)
ADFED – Best Multi-Platform Campaign
SHORTY AWARDS – Gold (TikTok), Silver (Gender Equality), Audience Honors
WEBBYS – Best Social Campaign, DEI Honoree
AGENCY: Carmichael Lynch
CCO: Marty Senn
CW: Emma Siolka, Lauren Smith
AD: Justine Robinson, Artur Un
EP: Dominique Anzano
DIRECTOR: Kat Keene