National Make A Dog’s Day
SUBARU
Everyone loves an underdog story. And Subaru owners love dogs. So we helped tell the tale of the Underdogs who wait day after day, year after year for someone to give them a second chance at life.
Most Underdogs are overlooked in shelters, so we featured ours on paid social asking people to stop their scroll for these special pups.
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Partnering with The Dodo, we gave millions of followers an inside look into the joyful lives of adopted Underdogs.
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AGENCY: Carmichael Lynch
ECD: Randy Hughes
CD: Brad Harrison
CW: Lauren Smith (that’s me!)
AD: Nhien Nguyen
PRODUCER: Nic Vetter
DIRECTOR: Lance Accord
Recognition
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Recognition /
SHORTY AWARDS – Winner (Auto), Gold (Pets/Animals) Silver (Social Good Campaign), Audience Honors