The ask was simple albeit a bit uninspiring: a video for the board of regents meeting that got them excited for the university’s plan for the future. Using only found footage and very cheap vo talent, we asked ourselves what kind of legacy we want to leave behind today in order to carry our future forward.


THE UNIVERSITY OF MINNESOTA

What Will Remain?

AGENCY: Rise and Shine and Partners

CCO/ECD: Matt Burgess

CD: Grant Smith

ACD: Madesyn Winslow

CW: Lauren Smith (VO)

Editor: Paul Danhouser


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